Case description:
Multi-industry coverage, focusing on e-commerce, catering, new retail, life services, support live delivery of goods, to provide one-stop e-commerce solutions for businesses.
Basic functions of e-commerce platform:
Merchant settlement and management
Multi-industry settlement: Open the settlement channels of e-commerce, catering, new retail, life services and other industry types to meet the settlement needs of merchants in different industries. Merchants only need to fill in the basic information, upload the relevant qualification certificate, and can enter the store after being approved by the platform.
Store customization: Merchants can freely customize the store name, logo, decoration style, etc., so that it matches the brand image and industry characteristics, and attracts the attention of consumers.
Store data analysis: Provide detailed store data statistics and analysis functions, including traffic data, sales data, user portraits, etc. Merchants can adjust their business strategies based on the results of data analysis, optimize product recommendations and marketing activities.
Merchandise management and display
Product information input: Support various types of product information input, including pictures, videos, text descriptions, etc. Merchants can upload high-definition pictures of products, display videos, as well as detailed product introduction, parameter specifications and other information, so that consumers have a more comprehensive understanding of the product.
Product classification and search: Provide flexible product classification management functions, merchants can classify goods according to different categories, brands, attributes, etc. At the same time, it supports accurate search and fuzzy search functions to facilitate consumers to quickly find the goods they need.
Virtual scene display (combined with 3D technology) : Provides virtual scene display function for retail and life service industry. Businesses can upload virtual scene pictures or videos to simulate the use of goods in different scenes, such as the effect of household goods in the living room and bedroom, so that consumers can feel the charm of goods more intuitively.
Transaction flow management
Diversified payment methods: Integrate a variety of mainstream payment methods, such as Alipay, wechat Pay, bank card payment, etc., to meet the payment needs of different consumers. At the same time, ensure the security and convenience of the payment process, and improve the user payment experience.
Order management and tracking: Provide a perfect order management system, merchants can view the status of orders in real time, including ordering, payment, delivery, distribution, confirmation of receipt and other links of information. Consumers can also keep track of order logistics information through the order details page.
After-sales service support: support a variety of after-sales service methods, such as return, repair, refund application. Merchants can provide consumers with timely and efficient after-sales service according to the order situation and platform rules to solve consumers' worries.
E-commerce marketing promotion functions:
Live delivery function
Live broadcast plug-in integration: Seamless integration of live broadcast functions, merchants can easily start live events in the background, without complex installation and configuration processes. The live broadcast picture is smooth and high-definition, supporting multiple users to watch and interact at the same time.
Live interactive tools: Provide a wealth of live interactive tools, such as like, comment, lottery, coupon issuance, etc. Merchants can increase audience participation and stickiness through these interactive ways to improve the effect of live delivery.
Live product promotion: Merchants can recommend products in the live broadcast room, and the audience can jump directly to the product details page for purchase. At the same time, it supports commodity live packages and limited-time special offers to stimulate consumers' desire to buy.
Live data analysis: Provide live data analysis functions, including the number of viewers, viewing duration, interaction times, product clicks, sales data, etc. Merchants can use data analytics to understand audience behavior and preferences and optimize live content and marketing strategies.
Promotion activity management
Activity creation and setting: Merchants can create various promotional activities according to festivals, new products and other opportunities, such as full reduction, discount, buy one get free and so on. Set parameters such as activity time, participating product scope, activity rules, etc., to promote commodity sales.
Coupons and points system: Support the issuance of coupons and points, consumers can use coupons to deduct the amount or get points during the shopping process, points can be used to exchange goods or cash discounts. Merchants can flexibly set the rules and conditions for issuing coupons and points according to different marketing goals.
Limited time second kill activity: provide a limited time second kill function, merchants can select popular goods to participate in the limited time second kill activity, attract consumers to buy in a specific period of time, improve product sales and store visibility.
Targeted marketing and recommendations
User label and portrait analysis: According to the user's browsing history, purchase history, collection preferences and other behavioral data, to generate personalized labels and portraits for each user, merchants can carry out accurate marketing and product recommendation based on this information.
Personalized recommendation: Based on the user profile, recommend products to consumers that meet their interests and needs. Recommendation methods include home page recommendation, product details page recommendation, shopping cart recommendation, etc., to improve the probability of users to find their favorite goods and promote purchase behavior.
New retail industry features:
Integration of online and offline
Store connection: Support the seamless connection between online stores and offline physical stores, consumers can choose to pick up goods in offline stores after placing orders online, or place orders through the online platform after experiencing the store.
Inventory synchronization: Realize real-time synchronization of online and offline inventory to ensure that consumers, whether online or offline, can obtain the latest inventory information to avoid overselling or out of stock.
Smart retail facility integration
Electronic price tag and promotion information display: Support electronic price tag equipment access, merchants can update commodity prices and promotion information in real time, improve the efficiency and accuracy of information transmission. At the same time, electronic price tags can be personalized according to different promotional activities and marketing strategies to attract consumers' attention.
Smart shelf and inventory management: The use of smart shelf technology, real-time monitoring of the inventory of goods, when the inventory is insufficient to automatically remind merchants to replenish, reduce the time and error of manual inventory.
Life service industry features:
Service reservation and order
Service category display: Display life services according to different categories, such as housekeeping, beauty salon, nail art, massage, etc. Merchants display service items, prices, service duration and other information on the platform, and consumers can screen and make appointments according to their own needs.
Online booking and payment: Consumers can book service time after placing an order on the platform and paying the fee. Merchants arrange service personnel to provide on-site service or store reception according to the reservation information, and users can evaluate the service after the service is completed.
Service personnel management
Personnel information display: Merchants can display the qualification certification, work experience, service evaluation and other information of service personnel on the platform, so that consumers can have a more comprehensive understanding of the professional ability and service level of service personnel.
Scheduling and scheduling management: Merchants can perform scheduling and scheduling management for service personnel, reasonably arrange the working time of service personnel, and improve service efficiency and service quality.
Platform operation and management functions:
Business management and assessment
Merchant entry review: Establish a strict merchant entry review mechanism to ensure that the qualification of the merchant is legitimate and reputable.
Business assessment: Assess the business status of businesses, such as commodity quality, service level, user evaluation and other indicators, reward and support excellent businesses, and punish illegal businesses.
User evaluation and word-of-mouth management
Evaluation system construction: To establish a perfect user evaluation system, consumers can evaluate and score the quality of goods and service attitude after purchasing goods or services. Merchants can improve service and product quality in time according to user evaluation.
Word-of-mouth marketing: Through high-quality user evaluation and word-of-mouth communication, improve the visibility and reputation of the platform to attract more consumers and businesses.
Data statistics and analysis
Multi-dimensional data reports: Provide rich multi-dimensional data reports, including overall platform data, merchant data, user data, etc. Platform operators can understand the operating status and user needs of the